Mark Edwards

Best Story Wins (Bok)

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.

Författare:	Mark Edwards
Titel:	Best Story Wins
Typ:	Bok
Kategori:	Böcker/Samhälle & Politik/Management
Releasedatum:	2024-06-13
Registreringsdatum:	2023-11-14
Artikelnummer:	787384
Lagerstatus:	Beställningsvara Leveranstid: från 14 vardagar
EAN:	9781800815773
ISBN:	1800815773
Språk:	Engelska
Bandtyp:	Häftad
Omfång:	240 sidor
Titel:	Best Story Wins
Förlag:	Hachette UK Distribution